Veena (Vedika) Naik – Founder & Visionary Lead

Veena is a seasoned B2B SaaS expert specializing in content strategy and marketing. With a base in London, she brings a robust network and deep industry acumen to the helm of OpenSurveyCraft.

With years of experience growing SaaS companies through laser-focused customer insight, Veena champions a hands-on, “ask-first” philosophy in product development. She’s a vocal advocate for direct customer conversations, emphasizing their critical role in guiding roadmap decisions and achieving meaningful product-market fit.

“A smarter way to build a solid product … is asking.”

This ethos underpins everything at OpenSurveyCraft. Veena believes that authentic product-market fit isn’t just about data—it’s about engaging with people, hearing their stories, and letting their feedback shape the product’s evolution. Her thought leadership—exploring the nuances of churn, customer loyalty, and growth—has driven tangible success for early-stage SaaS firms.

Why Veena’s Leadership Matters

• Customer-first innovation: Veena’s approach ensures OpenSurveyCraft is built on real-world insights—minimizing wasted time and investment.
• Data meets dialogue: She bridges analytics with qualitative feedback to deliver software that users truly need.
• Growth-driven mindset: She’s proven how smart questioning and active customer engagement can turbocharge growth, retention, and loyalty.

The result? Under Veena’s guidance, OpenSurveyCraft isn’t just another survey tool—it’s a customer-led, insight-powered platform built to empower product teams to ask better questions, gather richer feedback, and turn data into meaningful action.